Pharma Commercial Data Warehouse & Intelligence


"The Fipsar team has taken complete ownership of the development activities from Veeva for both Europe and Japan; help support data integrity and end-to-end operations management seamlessly. They are agile in resolving issues reported by business users and operational issues in the data pipeline. Fipsar team has delivered compelling dashboards and reports with high quality insights that align with the business expectations."


Information & Technology
A leading global biopharmaceutical company

About Client

A leading global biopharmaceutical company embarked on an innovative Commercial Data Warehouse project to better understand and engage patients and providers, and improve patient treatments and outcomes, through having a deeper insight of commercial data.


  • Poor visibility to key metrics, trends, and issues.
  • Needed to associate large volumes of data from multiple sources.
  • Needed an easy to use solution that enables a quick drill down to underlying data.
  • Decrease system maintenance effort and cost.
  • Needed centralized data and the ability to provide clean data to our sales team which will improve sales operations.
  • Improve reporting efficiency to simplify user experience.

Solution Offered

Reporting & Analytics
  • Designed Executive level, Field Sales operational dashboards and reported Payer Performance Insights for Sales Leadership, Field and Patient Services using Qlik Sense across US, EU, and Japan.
  • Provided key metrics to Finance, Procurement, Medical Affairs and Channel Management teams.

Veeva Nitro Datawarehouse Development and AWS Support
  • Nitro Development and Operations Support for Europe and Japan.
  • Job monitoring and integration of data files from Patient Services & Distribution, 3rd Party/Syndicated Customers, Commercial & Medical Operations.
  • AWS Redshift and SFTP Support.

Data Stewardship using Veeva Network
  • Support Compliance, Commercial to ensure data quality in mastering the customer data: HCP, Patient Level data using the Veeva Network a Customer Master Data Management Application.

Business Impact

  • Accelerated and improved confident decision making.
  • Provides fast, personalized, and easy access to territory and patient data on the go, during a sales rep’s day in the field.
  • Improved performance with real-time performance dashboards.
  • Our solution applied simple, yet highly effective UI techniques to create a user experience that was easy to grasp and process.
  • Improved real time data for analytics projects.
  • Accelerated adoption of cloud-based data lakes and warehouses.